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Privacy Policy

Effective Date: May 29, 2026 · Last Updated: May 29, 2026

1. Introduction

Ms. Lumira ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use mslumira.com. By using the Service, you consent to the practices described here.

2. Information We Collect

We collect the following information:

  • Account information: your name and email address. Authentication credentials are stored in encrypted form only — we cannot access, view, or recover your password under any circumstances.
  • Profile information: date of birth, time of birth (optional), place of birth (optional), gender at birth, and zodiac sign — used solely to personalize your readings.
  • Journal entries and personal reflections you write within the Service.
  • Payment information: processed securely by our payment processor. We do not store full payment card details on our servers.
  • Usage data: features used, readings generated, and time spent on the Service.
  • Device information: browser type, operating system, device type, and IP address.
  • Log data: server logs including access times and error reports.
  • Cookies: used for session management and anonymous analytics only.

If you sign in with Google, we receive your name and email address from Google in accordance with your Google account permissions.

3. How We Use Your Information

We use your information to: create and maintain your account; provide personalized AI readings based on your profile including zodiac sign, birth date, and chosen guide; process payments and manage subscriptions; send transactional emails including welcome emails, reward notifications, and streak reminders; improve and optimize the Service; prevent fraud and ensure security; comply with legal obligations; respond to your support requests.

4. How We Share Your Information

We do not sell your personal information. We share data only with trusted third-party service providers who help us operate the Service:

  • Supabase — database hosting and user authentication.
  • Anthropic — AI API for generating personalized readings. Only card context and reading parameters are sent — no personally identifying information is transmitted to Anthropic.
  • Resend — email delivery service for transactional emails.
  • Payment processors — to process subscription and one-time payments securely.

All service providers are contractually required to protect your information and use it only for the purposes we specify. We may disclose your information if required by law, court order, or government regulation. In the event of a business acquisition or merger, we will notify you by email before your data is transferred.

5. Data Retention

We retain your personal information while your account is active. Upon account deletion, we delete your personal data within 30 days except where required by law. Reading history is retained for 3 days for free users and 30 days for paid users.

6. Your Rights

You have the following rights regarding your personal information. To exercise any of them, email hello@mslumira.com and we will respond within 30 days:

  • Right to access: request a copy of all personal information we hold about you. We will export and send it to you within 30 days.
  • Right to correction: request correction of inaccurate or incomplete information in your profile. You can also update most information directly in your account settings.
  • Right to deletion: request permanent deletion of your account and all associated data. We will process this within 30 days.
  • Right to data portability: request a machine-readable copy of your data in CSV or JSON format.
  • Right to object to processing: if you wish to object to a specific way we use your data — for example analytics or service improvement — email hello@mslumira.com describing what you object to and we will accommodate your request where technically feasible.
  • Right to withdraw marketing consent: every marketing or promotional email we send includes an unsubscribe link at the bottom. Clicking it immediately removes you from all future marketing communications. Transactional emails related to your account such as security notices or subscription confirmations are not affected.

7. Cookies

We use essential cookies required for login and session management; anonymous analytics cookies to understand how users interact with the Service; and preference cookies to remember your settings. You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the Service.

8. Children's Privacy

The Service is not directed to anyone under the age of 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, contact support@mslumira.com immediately and we will delete it.

9. International Transfers

Your information may be processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable law.

10. Security

We implement industry-standard security measures including HTTPS/TLS encryption for all data transmission, secure password hashing, row-level database security, and regular security monitoring. No method of internet transmission is 100% secure and we cannot guarantee absolute security.

11. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their policies.

12. Changes to This Policy

We will notify you of material changes by sending an email to your registered address and posting a prominent notice on the Service before the changes take effect.

13. Contact Us

For privacy questions or data requests, contact hello@mslumira.com with the subject line "Privacy Request." Support: support@mslumira.com | Website: mslumira.com